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Our story

Some things shouldn’t last forever.

Billions of plastic cups are used once — and remain forever. In homes, venues and companies leading the way, that’s a legacy worth rethinking.

Clear cup on mossy stone
The problem

Made in minutes.
Left for centuries.

A disposable cup is used for about twenty minutes. Conventional plastic means those twenty minutes cost the planet hundreds of years.

More than 500 billion plastic cups are used globally every year — and consumer demand for genuinely sustainable choices has never been higher. The time to lead the change is now.

500B+plastic cups used globally each year
~20 minaverage useful life of a disposable cup
450 yrshow long conventional plastic can persist
Our answer

This
ends
here.

Advanced BioRecycle™ is a groundbreaking additive that transforms traditional plastics into a material designed for a better end of life.

Embedded at the resin level, it ensures products break down naturally in landfill and marine environments — without leaving harmful residue, microplastics or heavy metals behind. And until then, they perform exactly like the products you already trust.

It’s the end of plastic pollution, and the start of something better.

What we believe

Better for business.
Better for the planet.
Better for the future.

01
Groundbreaking, patented technology

Additive science that is tested, trusted and proven.

02
Sustainable without compromise

No change to look, feel, performance or shelf life.

03
Budget friendly at any scale

Competitive pricing that makes sustainability achievable.

04
A partner invested in your success

From first sample to full rollout, we’re in it with you.

Foliage
Turn everyday moments into extraordinary impact

Discover a better option.

Explore the catalogue